Vision Credit Union: Here for Good

This commemorative magazine marks 75 years of Vision Credit Union by celebrating the people who shaped it. Inside, you’ll find heartfelt member stories, archival snapshots and community milestones. It’s a look at how Vision has grown alongside rural Alberta, from the early days of handshake loans to today’s digital tools. It’s more than history. It’s a tribute to the values that build strong farms, strong families and strong communities — and to the credit union that’s proud to stand with them. Look inside to see local legacy in action.

HERE FOR GOOD \ VISION CREDIT UNION 75 YEARS

The Rosehaven years.

The staff at Rosehaven didn’t start with

the idea of creating a credit union. It

was the late 1940s, and the standard of

living in rural Alberta was modest. Life

was improving – but slowly – and

people were used to finding resourceful

solutions to challenging problems.

“It was just what they did to help each

other get by,” says Maureen Grove, a

retired manager of Corporate Services

at Vision. Her mother, Marjorie Grove,

was an aid at Rosehaven and one of the

early members of the credit union. “One

of the ladies there wanted to go on a

holiday. They all pooled their money

together so she could take some money

for this trip. Then they just kept it up –

whenever you had extra money, you put

it in the pot. That’s how it all started.”

It’s no surprise that folks at Rosehaven

looked to each other for support. In

those days, access to credit in rural

areas was limited. Chartered banks

typically wanted big down payments and

ultra low-risk loans. And they saw rural

borrowers as a bigger risk.

For the Rosehaven staff, risk wasn’t an

issue. “I asked Mom, ‘What if someone

didn’t pay?’ She said they always did…

they kept adding to the pot and more

people joined in,” says Grove.

After a few years of adding to the pot

(a shoebox, actually), the Rosehaven

staff made their financial collaboration

official. The Camrose Savings and

Credit Union received its official Alberta

Government charter on April 14, 1950.

For the first ten years, credit union

membership was limited to Rosehaven.

By 1957, it had grown to 50 members

and about $6,000 in assets. That same

year, a Rosehaven attendant named

Gerrit Oldekamp was appointed

Secretary Treasurer, a position he held

after the credit union opened up to

Camrose and District residents in 1961.

1960s growth:

Right time. Right model.

It didn’t take long before word got out

about the credit union in the Brunsdale

Building in downtown Camrose. By

1964, they had nearly 500 members,

and Oldekamp, who had been dividing

his time between his job at Rosehaven

and the credit union, became the first

full-time manager of Camrose Savings

and Credit Union. It was the start of

several years of rapid growth.

At the 1967 annual meeting,

Oldekamp reported that the credit

union’s total assets had increased by 59

percent, membership had grown to

1,122 and deposits had skyrocketed

945 percent from $24,000 to $230,000.

The timing was right. Across Alberta,

the 1960s ushered in a period of

optimism and change. The province was

enjoying a booming oil and gas sector,

while rural communities were

modernizing farms, expanding

businesses and building better lives.

Credit unions fit perfectly into this

moment. They offered fair, accessible

financial services rooted in trust and

community at a time when traditional

banks were skeptical about rural

borrowers. In Camrose, where people

were used to looking out for each other,

the co-operative model just made sense.

It wasn’t just about banking – it was

about building something together.

1970s: Branching out.

The 1970s brought a new level of

maturity to Alberta’s credit union

movement. They had acquired the legal

right to offer most financial services

available at chartered banks. As the

province’s economy surged with record

growth, credit unions evolved from

grassroots operations into more

sophisticated financial institutions.

1 Employees at the Rosehaven

institute, in this building, started

the credit union in 1950.

2 The new Camrose Savings and

Credit Union in 1969.

3 A Credit Union Federation

meeting in the 1960s as credit

union movement is growing.

4 Gerrit Oldekamp, General

Manager illustrates the growing

number of Camrose Savings and

Credit Union members in 1967.

1969

/ Built and opened new credit union

building on 51st Street in Camrose.

1972

/ Doubled building space. 18 staff

members, 4,412 members and

assets of $7.3 million.

1976

/ Opened a branch in Stettler and head

office in the Central Agencies building

in Camrose. Memberships: 7,819 and

assets: $31.6 million.

1976

/ Opened a branch in Duggan Mall

in Camrose. Plans put in place to

amalgamate with Flagstaff Credit

Union and to open a new branch

an Coronation.

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