CELEBRATING 75 YEARS OF
GROwING TOGETHER
STEVE FRIEND | CHIEF EXECUTIVE OFFICER, VISION CREDIT UNION
IT’S A REAL HONOUR to welcome you to
our 75th Anniversary magazine.
Whether you’re a member, an employee,
a board member or one of the many
neighbours in our branch communities
across Alberta, I want to start by saying
thank you. Vision Credit Union wouldn’t
be here without you.
Seventy-five years ago, a small
group of people working at the
Rosehaven care facility in Camrose
started something pretty special. They
didn’t have much to begin with – just
$178 in a shoebox and a shared belief
that they could build something better if
they did it together. That spirit of
cooperation and community is still the
heart of Vision Credit Union today.
We’ve come a long way since then.
We’ve grown from a single branch in
Camrose to 24 branches serving over
37,000 members across rural Alberta.
We’ve returned millions to our members
through our profit shares program. And
we’ve built one of Alberta’s strongest,
most community-minded financial
institutions by standing together with the
people and communities who built us.
The stories in this magazine celebrate
the real heart of Vision Credit Union –
our members and our people. You’ll
read about farm families who’ve built
their legacy with Vision by their side.
You’ll meet employees who go above
and beyond every day because they
believe in what they do. And you’ll see
how, for 75 years, Vision has been more
than a financial institution. It’s been a
partner, a neighbour and a steady hand
through good times and bad.
I’ve had the privilege of spending my
whole career at this credit union. I
started at the teller line and worked my
way up, mostly by learning from the
members I served. I’ve sat at kitchen
tables and in coffee shops across rural
Alberta, listening to what matters most
to people in our communities. It’s not
about rock-bottom rates and the newest
banking apps. It’s about trust,
relationships and knowing that the
people you deal with understand where
you come from.
As we celebrate this milestone, I’m
proud of what we’ve built together. I’m
even more excited about where we’re
headed next. The world keeps changing,
but one thing won’t: our commitment to
rural Alberta and the people who call it
home.
Thank you for 75
incredible years.
Here’s to the future
we’ll build together.
wELCOME \ VISION CREDIT UNION 75 YEARS